A Look back at the top 5 pricing trends and developments for B2B SaaS in 2024:

Pricing got more attention in 2024 than ever before as providers rushed to adding AI functionality to products, navigating a new cost landscape of token inputs and trying to come up with outcome based pricing to monetise the value-add of solutions instead of just the input costs of AI.

Join us for a 20min presentation and 20mins of Q&A with Ulrik Lehrskov-Schmidt, founder of WillingnessToPay.com and global thoughtleader in SaaS pricing.