Dr Pepper Baby! Exploring Virality and How to Embrace it With One of the Biggest Tiktok Moments of the Year

On Tuesday 23rd June at 10:30, Omnicom Advertising’s Global CEO and Chairman, Troy Ruhanen, this session will introduce everyone to the wonderful Romeo and the moment the internet went crazy for them! But that’s not the end of the story, because Dr Pepper saw their moment and moved at lightning speed to create a new jingle, a new movement, and even its own Super Bowl-adjacent spot in the space of just three weeks. Join Troy, Dr Pepper CMO, Drew Panayiotou, and Deutsch’s Co-CCO, Ryan Lehr, to chat about the campaign and what it says about brand behaviour and engagement with the creator community today.