Many credentialing organizations are expected to do more with limited marketing resources. While AI is often discussed in broad or technical terms, many teams are still unsure how to apply it in day-to-day marketing work or use it to support strategic decision-making.

This Lightning Learning session explores how lean marketing teams can use AI to increase efficiency, improve output, and access insights that typically require specialized expertise. Through real-world use cases, attendees will see how AI can support content creation, streamline research and messaging development, interpret analytics and insights, and extend the value of their work through content repurposing, improved discoverability, and more effective campaign planning.

Designed for marketing and credentialing professionals working with limited resources, this session delivers clear, actionable ideas that can be implemented immediately. Attendees will leave with practical ways to use AI as a day-to-day assistant to increase marketing impact and make more informed decisions.

Learning Objectives:

Describe how AI can support marketing execution and strategic decision-making across content creation, analytics interpretation, and SEO.
Identify opportunities to use AI to improve efficiency and generate insights within a lean marketing team.
Apply at least three AI-supported approaches to streamline workflows, enhance content, and inform marketing strategy.

Presenter: Maya Spence, Marketing Manager, ITS

AI for Lean Marketing Teams: Practical Ways to Increase Impact Across Content, Insights, and Strategy

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