Understanding the Builder Sales Cycle: Why Your Marketing Is Optimizing for the Wrong Moment

Most builders focus their marketing on getting the lead. But the homeowner’s decision-making process starts long before they fill out a form or pick up the phone.

In this free webinar, Kevin Sterling | GC Sherpa Founder, will break down the builder sales cycle and show you where marketing actually fits. You’ll learn why focusing only on homeowners who are ready to hire can leave money on the table, what happens before a prospect reaches out, and how your marketing can keep you in the conversation throughout their decision-making process.

Walk away with a clearer understanding of how to reach homeowners earlier, stay top of mind, and be the builder they think of when they’re ready to start their project.